Guess I shouldn't be surprised by this by the opening night of South by Southwest next March is the latest version of a Judd Apatow comedy, I Love You, Man where Paul Rudd (who I love) goes on man dates to find a best man for his wedding since he has no real guy friends. The trailer even has a fart joke -- that's how mature this is. Does a mainstream film like this really need a film festival to kick off its release?
SWSX has become a big deal in film festivals recently...but I would hope this is not an indication of the rest of the films to be screened.