Check out my new piece for the Women's Media Center based on the new research by Dr. Martha Lauzen of the Center for the Study of Women in TV and Film at San Diego State.
The conventional wisdom in Hollywood—no matter that it is whispered about only anonymously in most corners—is that women equal bad box office. Last year a highly placed executive at a major studio reportedly even expressed this sentiment in public, saying he was no longer interested in scripts with female leads.Read full piece here
